Fractional Chief Financial Officer

Overview

The Healthy Back Institute is seeking a results-driven Chief Financial Officer (CFO) to provide strategic financial leadership. This role is ideal for a seasoned financial executive with experience in D2C, CPG companies with a focus on Health & Wellness ideally. Our next CFO will  and a strong background in financial strategy, forecasting, and reporting. You will play a critical role in driving profitability and guiding our financial operations as we scale.

Who we are- what we do. 

The Healthy Back Institute is a Health & Wellness Direct Response Marketing & E-commerce platform helping MILLIONS of people, literally all over the world, live without pain, naturally and safely through our nutraceutical products. We do this via cutting-edge educational information, breakthrough products, and by providing truly loving care and service to our online E-commerce customers. 

Here at the Healthy Back Institute, we are on a mission to change the way people think about health and support people in their journey to live a pain-free life, naturally.

Everything that happens at the Healthy Back Institute is rooted in our core values:

Freedom, Love, Team, Growth, Excellence, and Courage!

These are the foundations of how we serve our customers as well as how we treat each other.

Our mission is to always provide an environment for our employees that promotes happiness from the inside out. When you work with us, you are valued and inspired to learn, teach, and grow. We want you to come to work motivated and proud to be on our team. That's why we continually invest in creating outstanding work experiences and endless development opportunities. We want you to be and feel at your best, always.

Key Responsibilities

• Financial Strategy and Forecasting: Develop and implement effective financial strategies tailored to our growth objectives, ensuring accurate forecasting and budgeting processes.
• Financial Reporting: Oversee the preparation and presentation of financial reports, ensuring compliance with relevant regulations and transparency for stakeholders.
• Driving EBITDA: Identify and execute initiatives to optimize costs and enhance profitability, with a focus on driving EBITDA growth.
• Market Experience: Utilize your experience working with companies at a similar growth stage to inform and influence go-to-market strategies.
• Relationship Management: Build and maintain strong internal and external relationships, effectively communicating with investors, stakeholders, and team members.
• CPG and DTC Expertise: Leverage knowledge of consumer packaged goods and direct-to-consumer business models to guide financial decision-making.
• Operational Transition: Lead the process of bringing financial operations in-house, ensuring that systems and processes are efficient and scalable.
• E-commerce Insight: Provide financial insights that support our e-commerce initiatives, enhancing our online growth strategy.
• Financial Management Software: Manage the transition of financial teams to financial management software (NetSuite), ensuring successful implementation and user adoption.
• Proprietary Systems: Oversee the management of financial operations within proprietary systems, ensuring data accuracy and integrity.

Qualifications

• Bachelor’s degree in Finance, Accounting, or a related field; MBA or CPA ideal, bt not required.
• 8+ years of experience in financial leadership roles, particularly within D2C or CPG environments.
• Proven track record of successful forecasting, budgeting, and driving profitability.
• Strong regulatory knowledge and the ability to navigate financial compliance.
• Exceptional strategic, analytical, and problem-solving skills.
• Experience in bringing financial operations in-house and working with financial management software (e.g., NetSuite).
• Strong interpersonal skills, with the ability to collaborate effectively across teams.

Please get to know us!

I encourage you to click on the links below and get to know us better!

• Explore our proven, Pain Relieving Products here.
• And find hundreds of customer Success Stories here.
• Check out our reviews on Glassdoor to learn more about our culture!
• Go directly to our website at http://www.losethebackpain.com.

Please Note: Before applying for the role, know that we take hiring very seriously. Interviewing with us may include video and phone interviews, assessments, projects, and scenario-based situations. Although we cannot follow up with each candidate, we do our best to run a thorough process for candidates with whom we identify a potential fit.